Nobody ever started an agency review process by saying, “Let’s see if we can’t find a way to pay more money for the second-best people out there.” And yet so many reviews led to exactly that… with a few months of wasted time thrown in for dessert.
Established agencies promise heavyweight expertise: you’ll wind up paying for their heavy overhead. Boutiques offer a hands-on approach… which they’ve already offered to ten other clients. And resourcing agencies can introduce you to great talent—and then promptly vanish after they make the introduction.
But there’s a way to get the best of all three—leadership, focus, and a deep bench—and it’s ready to work for you now. It’s called Going Virtual, and it’s the trend that’s changing marketing. Very simply, a virtual agency is able to assemble top talent quickly and put it to work under dedicated, strategic leadership. Here’s why it pays to go virtual:
So you like Agency X’s hand-tooled leather sofa and wet bar? Good, because they’re burying all those costs in their next invoice. A virtual agency can afford to provide a high level of service without the high overhead.
Virtual agencies have a direct line to smart people who are good enough to work anywhere… so they’ve decided to work from home. It saves a lot on drive time!
Hiring freelancers isn’t a timesaver if you’re wasting time getting them up to speed. The best virtuals are experts at remote collaboration—they won’t iron out their hassles on your dime.
. How about those A-team guys from the pitch? They’re not on your project: say hello to the warm bodies. On a virtual team, there’s nowhere to hide or slack off. All the talent is top talent.
Beware: not every agency calling itself “virtual” is actually a virtual agency. The best ones offer strategic expertise and project management… a virtual marketing department that’s ready to roll on your command. If that sounds good to you, contact us and we’ll show you a lot more reasons to go virtual.