Many business owners feel that once their website is live, they can rest easy knowing that it is doing its job. Often this is the case, but it is important to periodically take stock of what your website’s job actually is and how efficiently it is performing. Below are a few factors to analyze when determining whether your website could use a remodel.
You Aren’t Getting SEO Traffic
You may think you have gotten your site into top SEO shape, but the ever-changing search engine criteria isn’t something that is easily kept up with. Luckily, there are internet marketing services that can pull your website from internet obscurity into the glow of the front page result.
Your Visitors Aren’t Turning into Customers or Clients
If you notice that your page is getting multiple hits but your phone isn’t ringing or your inbox isn’t filling up as a result, it may be time to take a closer look at your site. Is the content informative enough? Do you have noticeable calls to action throughout relevant pages? Make sure your website acts as both informational and motivational, and if it isn’t generating new business, consider redesigning.
You Aren’t Accessible on Mobile Devices
These days, every web site should be easily accessed via a mobile device. Google’s recent crackdown on sites that are not optimized for mobile devices is a great indicator of the importance of this capability. Now, non-mobile sites are not only visited less, they are found less on search engines.
For most companies, a website is an online representation of themselves and is most useful when it is generating traffic and revenue. Keep an eye on your site to ensure it is still working for you, and, if it isn’t, consider looking into internet marketing services to help make it a great asset.