Website auditing tools help to analyze data in an efficient and very real way to make your data tell a story. Other tools include ad services, which allow you to generate leads from other corners of the web. Here are the top ten web tools for lead generation and what they mean to your website.
Unbounce - An effective way to test your landing pages, e-mails, advertisements, and more, Unbounce will A/B test this content and report conversion rates. A/B testing a landing page can generate up to 40% more leads. Unbounce offers efficient website auditing that gets your conversion-focused page online in minutes.
LinkedIn Advertising - This allows you to hand-tailor ads to specific, relevant pages. You can reach out to your target audience by marketing based on job title, function, industry, geography, etc. Include high-quality content and an easy to find CTA, and you have a great way to generate PPC leads.
FaceBook Ads - Similar to LinkedIn advertising, Facebook ads allow you to target specific audiences and personalize content. This tool is better suited for B2C products.
Turnstile - Turnstile captures e-mails by integrating a sign-up box into video content. If you regularly host compelling videos, use Turnstile to capture viewers and their e-mail addresses.
PadiAct- PadiAct is another website auditing tool that watches visitor behavior and compares it to other visitors' history. Based on this algorithm, PadiAct estimates a number of e-mail leads that you should be generating on a monthly basis. It allows you to target new users based on behavior and test which e-mail pop-ups work best.
Qoura - Qoura is a Q&A website that allows knowledgeable professionals within their industry to answer user-generated questions. Providing thoughtful answers will increase your reputation and awareness of your brand.
HubSpot's Marketing Grader - Hubspot is a quick way to test your site's lead generating capabilities. Simply enter your site address and it will tell you what does and doesn't work within your site, including your blog, SEO, and social media effectiveness.
Premise - Premise is another way to build and test landing pages, but it is strictly for WordPress sites. It builds and tests the page and also provides tips on optimization, copywriting, and content strategies.
Google Adwords - Adwords tests and helps you find keywords that work for your SEO strategy. It also can help improve mobile ads, though you cannot customize them to a target audience.
Google analytics - Google analytics is a robust web tool that tests just about everything your site has to offer. With a little customization, you can set GA to analyze each and every lead that your site generates, including conversion rates and assign goals. You even get comprehensive reports on how your campaigns are performing.