Top Three Best Attorney Sites in Nashville
Did you know that boredom has been shown to make people 144% less attractive? Or that boredom actually caused the sinking of the Titanic? What about boredom being the number one reason the world is running out of pencils at an alarming rate?
Ok, so while those might be completely invented facts, it doesn’t take a whole lot to see that there are few things worse in life than boredom. And in this digital age where it’s harder than ever to grab someone’s attention, being boring can be the kiss of death for anyone trying to convey a message, especially businesses.
Now, this might not be an issue for companies like IDEO or SpaceX, who thrive on being creative and cool. But there are whole industries out there like the legal profession that could be awarded special commendations for their contributions to boredom. When it comes to digital advertising and brand positioning, too many law firms are missing out on attracting new clients. They’ve confused website with textbook and are still using AOL accounts despite the fact that it’s no longer 1995.
It doesn’t have to be this way.
We’ve found five attorneys based right here in Nashville who are nailing their digital presence. Let’s take a look at who they are and why:
- Beckett Law Office – this is one of the few law firm websites we’ve found that’s attractive to millennials, which makes perfect sense given they’re entertainment and intellectual property lawyers. They understand that millennials are now the grown-ups and need lawyers too. They’ve included just the right amount of text to inform and not overbear, and the color scheme is a new kind of elegance that appeals to both artists on the stage and executives in the creative suite.
- Cordell & Cordell– where a lot of law firms try to generalize and tell you how much law they cover, these guys get points for nailing down not just their area of expertise, but the exact type of client they want to attract. In this case, Cordell & Cordell is representing dads in divorce cases, but really the specialization could be anything. By staking out territory, they’re establishing themselves as the guys to compete with, which helps them extend their message beyond the traditional client referrals.
- David Randolph Smith & Associates – we chose this website not just because of its clean and simple layout or easy navigation, but because the content places an emphasis on transparency. The copy is designed so that anybody can understand. The mission statement is clear. These guys know who they are and what they’re about so the messaging is strong.
Law offices don’t have to have to have boring websites. They can implement simple but strong tactics to reach clients with clear and effective messaging and brand positioning that doesn’t compromise their professional image.
If you’re a law office and you want to extend your reach, update your brand messaging, and start getting new business instead of just referrals, give us a call. We can help you create a website that’s inviting, engaging, and fit for the digital age.