We have someone that "does" that.
But do they do this?…
Step One
Identify Goals & Target Audience
We grow your company on social media, and do that by developing S.M.A.R.T goals.
Specific. Measurable. Attainable. Relevant. Time-Bound.
We also help define your target audience which is key to your social media strategy. In order to communicate with your audience you need to know them and their interests, and we focus your social media presence around that
Step Two
Define Metrics for Success
Likes and shares are a factor on social media but they are not as important as you may think. Other metrics such as – reach, engagement, link clicks, and CPC (cost per click) are instrumental in determining how successful your campaigns are.
We work with you to decide which metrics are most beneficial to your business goals, and then we work to optimize all of your social media campaigns to achieve the desired results.
Step Three
Optimize Your Assets
Enhancing your social media presence is more than just changing your profile picture and creating your bio.
Here’s a few things we do that optimizes your assets, your business assets that is
- Hashtags. Personalize them. Make them YOU and YOUR brand.
- Own your content. Make it unique to your brand.
- Integrate your social media accounts into your website.
And that’s just the beginning…
Step Four
Promote Content
Social media is an investment. How many people do you reach with your organic social media? Now, imagine the amount of people you could reach if you promoted the same piece of content?
Once we’ve optimized your assets we can then directly target your established audience OR create new targets to expand your reach.
Step Five
Engage
Let’s talk about engagement and I don’t mean this kind.
Engaging with your audience is an extremely crucial step in a social media process. Talking to your audience, answering their questions, and following up with them lets them know they are valued..
Next, engage with the people you follow. Engaging with others everyday on your accounts will not only grow your account but increase brand awareness.
Step Six
Convert Visitors to Customers
Last but definitely not least, CTAs!
What’s that you ask? A call to action is more than a finishing touch on a caption. It’s having content that converts.
I’ve been working with the team at Social Link for over a year and I could not be happier! Everyone at Social Link is truly on our team and making our future very bright.
Jen Butler
CEO, Jen Butler Partners
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We are creative, strategy-driven marketing experts here to help you build your brand while maximizing your business’s potential through multiple platforms.