Safe Step Tubs

The Challenge

-Seniors are a target audience – need accessibility, ease of use, navigation guidance.
-Outdated user experience to appeal to caregivers.

The Results

-Implemented call tracking on website and in google ads, resulting in decreased cost per click by 13.01%.
-Optimized website for better design and conversion for seniors, and 10.33% increase in users from 917K to >1M (9.85% new users).
-Also worked with their Canadian team’s website efforts

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