The Challenge

When a global pandemic hits, crisis management goes into effect. That is what S7 stepped in to do when numbers showed no sign of slowing or flattening the curve. They contacted their rapid diagnostic testing facilities in Africa to change all manufacturing to the new COVID-19 rapid whole blood test, and reached out to Social Link to help publicize the word of their patent pending product that could help alleviate the lack of access to testing in the US.

The Results

78.4M – Total Audience Reach

5,900 – Original Press Release Views

41,900 – Google Search Engine Results Pages

964 – Engagements (Clickthroughs, Downloads, Media Views)

163 –  Published News Networks

  • Associated Press
  • Yahoo Finance
  • Market Watch
  • Benzinga
  • Seeking Alpha
  • Business Insider

Traditional Pickups in Television Network Nightly News & Radio

  • Fox
  • NBC
  • ABC
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