The Titans Press Box
Brand Assets • Illustration • Graphic Design
Traveling like a Titan with a Monumental Branding Project
Having prior experience at Nashville’s BNA Airport, we were keen on making more of our mark on the transit hub, this time in partnership with a legendary brand, the Tennessee Titans. Our work with the franchise resulted in a sit-down restaurant and bar infused with the recognizable and energetic brand identity of Tennessee’s favorite football team.
We were proud to create a brand emblematic of the Titans that felt like it was at home as it was nestled into the airport. From artistic coasters and menu designs, to bold signs and color choices, branding the Titan’s Press Box and creating its corresponding materials made a finished product worthy of the Tennessee Titans themselves, and one that connects with BNA travelers every single day.
Project Snapshot: Game-Day Energy at 30,000 Feet
Social Link deployed a comprehensive integrated marketing plan, from awareness to conversion.
01.
Brand Development
Logo, color palette, and Titans-aligned visual system
02.
Art & Asset Design
Menus, signage, coasters, wall graphics
03.
Product Design
Branded merchandise and in-venue collateral
04.
Environmental Branding
Full in-restaurant visual integration
05.
Timeline
Completed.
05.
Tools Used
Adobe Creative Suite, Custom Illustration, Print Design
01.
Brand Foundation & Discovery
With experience creating standout brands for BNA Airport, we approached Titan’s Press Box with one goal: capture the energy of the Tennessee Titans and translate it into a welcoming, fan-forward airport venue.
- Brand Inspiration: Tennessee Titans’ bold identity, game-day excitement, and community pride
- Audience: Traveling Titans fans, NFL enthusiasts, and BNA passengers looking for a memorable dining experience
- Core Objectives: Maintain brand authenticity while adapting to a hospitality setting
This foundation ensured the restaurant would feel like an extension of the Titans franchise without losing its airport-friendly accessibility.
02.
Visual Identity:
Football Meets Hospitality
We designed a visual system that brought the Titans brand into a restaurant environment.
- Logo & Wordmark: Adapted Titans-inspired lettering and styling for a hospitality setting
- Color Palette: Titan blue, navy, silver, and bold red accents for high visibility
- Typography: Athletic-inspired typefaces balanced with clean menu readability
- Graphic Elements: Football motifs, subtle playbook-inspired linework, and stadium textures
The result was a brand that instantly communicated both NFL heritage and a premium dining experience.
03.
Product & Asset Design
Our creative work went beyond the walls to touch every customer interaction point.
- Menu Design: Bold, easy-to-read layouts with football-inspired section headers
- Coasters: Artistic designs blending Titans branding with aviation themes
- Merchandise: Branded apparel and small goods for traveling fans
- Packaging: Takeaway containers with team color accents
These assets created brand consistency while giving guests keepsakes worth taking home.
04.
Environmental &
In-Venue Branding
The Press Box wasn’t just a restaurant—it was a fan experience.
- Wall Murals: Oversized Titans imagery and game-day photography
- Signage: Dynamic directional and promotional signs aligned with the Titans style guide
- Seating Accents: Upholstery and finishes chosen to echo Titans’ stadium design cues
- Lighting & Ambience: Warm yet energetic tones to evoke the excitement of kickoff
Every design choice worked together to make the space feel both high-energy and comfortable for travelers.
05.
Collaborative Partnership
Working closely with the Tennessee Titans organization, we balanced NFL brand integrity with hospitality best practices.
- Integrated official team branding while adjusting for airport compliance and visibility needs
- Coordinated with BNA vendors and operations teams to ensure design practicality
- Delivered final assets in scalable formats for future promotions or seasonal updates
Key Outcomes & Business Impact
A fully immersive Titans-themed dining experience at BNA Airport
Branded touchpoints from menus to murals delivering consistency and fan engagement
Elevated NFL presence within one of the country’s busiest travel hubs
Increased brand visibility among travelers from across the country
Ready to Build a Brand That Travels?
If you’re launching a bold new concept and want a brand that soars—Social Link is ready for takeoff.
Let’s build something unforgettable.
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Absolutely first-class service. The personal attention to detail and prompt communication made this process so rewarding to our school’s vision and goals. Plus, everyone is so kind and relatable!
Dr. Brenda Diaz
Executive Principal, Nashville
Big Picture High School
