Turning Blogs into a Legal SEO Powerhouse
SEO • PPC
128% Traffic Growth in One Month
PKB Law had a solid referral network and a growing presence in Florida’s personal injury space, but their website and SEO efforts weren’t keeping up with their reputation. With fragmented blog architecture, weak internal linking, and limited tracking, they were leaving leads—and visibility—on the table.
Social Link stepped in with a full-spectrum strategy. The result? A 128% increase in sessions, 130% more users, and an organic-first growth pattern that validated the power of content marketing for law firms.
Executive Summary
With targeted blogs, better site structure, and enhanced analytics, PKB Law doubled their website traffic in a single month—without a massive paid media push.
13,112
sessions in November
(↑128% from October)
6,773
organic search sessions
(the #1 channel)
10,000
views driven by top blog post
150%
increase in direct traffic, Organic Social up nearly 2X
17,936
total views increased by 120%
68%
increase in key events, event count up by 111%
Project Snapshot:
Building an SEO-Driven Growth Engine
Social Link launched an integrated initiative focused on:
01.
Content Activation
Blog optimization and performance analysis.
02.
SEO & Site Structure
Migrating orphaned blogs into the core hierarchy.
03.
Tracking Enhancements
Setup for CRM attribution and GTM planning.
04.
Local SEO Expansion
Reworking location pages with geo-keyword targeting.
05.
Backlink Strategy
Increasing Domain Rating (DR) from 26 to compete with top firms.
05.
Internal Linking Overhaul
Better flow = better rankings and user experience.
Working in tandem, these components drove Chady’s digital performance sustainably higher—and we’re just getting started.
01.
Content Activation:
From Dormant to Dominant
Attorney James’ blog content wasn’t just good—it was golden. But many articles were buried in the site’s footer or sitemap and not discoverable by Google or users.
Top-performing post in November:
- Takata Airbag Recall List – 9,894 views
- Drove 55%+ of sitewide pageviews
Social Link’s plan:
- Migrate all valuable content into core blog taxonomy
- Interlink with relevant practice areas
- Create new blog clusters focused on high-intent personal injury topics
02.
Organic First:
Traffic Sources Breakdown
November 2024 Session Sources
- Organic Search: 6,773 sessions (↑massively)
- Direct Traffic: 3,430
- Organic Social: 2,649
- Paid Search: 213
- Referral: 154
Despite only modest ad spend, the majority of growth was organic—a sign that the content and SEO infrastructure were working in tandem.
03.
Website & Technical SEO Improvements
We began resolving numerous technical SEO issues, starting with:
- Optimizing H1 tags and meta descriptions
- Cleaning up duplicate and low-performing pages
- Establishing a new sitemap strategy
Engaged Sessions: 6,765 (↑130%)
Total Users: 10,872 (↑130%)
Views per Session: 1.37
04.
Link Building
& Domain Authority
PKB’s Domain Rating was 26, while top competitors averaged 53. We delivered a plan to close the gap:
- 370+ quality backlinks estimated for DR parity
- 40–60% of links targeted to the homepage
- Remainder directed to key SEO pages (e.g. Trucking Accidents, Medical Malpractice)
Backlinking is ongoing and scaling steadily to enhance authority and rankings.
05.
Paid Media
& Tracking Upgrades
While SEO carried the traffic growth, our next phase includes:
- Enhanced tracking via Google Tag Manager
- Attribution for blog-to-lead conversions
- Branded vs. non-branded keyword tracking
- CRM integration for true ROI mapping
Why It Worked
01.
Content Quality
Legal thought leadership with real search demand.
02.
SEO & Execution
Structure, linking, and keyword relevance aligned.
03.
Data-Driven Insights
Analytics fueled strategy shifts in real time.
04.
Smart Resource Allocation
Low ad spend, high organic ROI.
05.
Partnership Mentality
Close collaboration with internal teams.
Want to Turn Legal Content into Leads?
Let’s build you an SEO machine that drives real cases—not just clicks.
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Absolutely first-class service. The personal attention to detail and prompt communication made this process so rewarding to our school’s vision and goals. Plus, everyone is so kind and relatable!
Dr. Brenda Diaz
Executive Principal, Nashville
Big Picture High School
