Driving Enrollment Through Strategic
Social Media & Rapid-Cycle Campaigns
Lead Generation • Social Media Campaign • Website Design • SEO
How We Helped Nashville Big Picture High School Shatter Enrollment Goals
When Nashville Big Picture High School partnered with Social Link, they faced an urgent challenge: low enrollment. Despite offering a revolutionary educational model focused on real-world experience, awareness was lacking, and recruitment numbers were far below capacity. The school could accept 60 students annually—yet enrolled barely half that number in 2024.
We stepped in to change the narrative. Within months, our integrated marketing approach didn’t just meet the goal—it shattered it. So much so, we had to pivot strategies by month two to help them recruit more teachers due to overwhelming student interest.
Project Snapshot:
Social Link deployed a 360° campaign that turned empty classrooms into a full house.
Audience-First Messaging
Articulated the school's unique value to students and parents
Social Media Blitz
High-frequency, high-impact Instagram campaigns
Data-Driven Optimization
Continuous iteration to fuel momentum
Recruitment Shift
Rapid pivot from student recruitment to teacher hiring
01.
Audience Discovery & Positioning
Through collaboration with school leadership, we clarified the unique positioning:
- Target Audiences: Prospective students, parents, and local education influencers
- Core Message: Real-world education that’s personal, experiential, and future-ready
- Key KPI: Applications submitted with “Big Picture” as first choice
These insights laid the foundation for content tone, platform selection, and visual strategy.
02.
Social Media:
The Front Lines of Recruitment
Our strategy centered around a rapid-fire content cadence, designed to build both trust and awareness within local feeds.
- Instagram Reels & Stories: Captured the vibe of the school experience
- Targeted Boosting: Nashville + surrounding area teens & parents
- Branded Highlights: Core curriculum, student testimonials, behind-the-scenes moments
90 Day Results
3,941
views
829
accounts
reached
14%
follower
growth
73.7%
profile visits
11.1%
link taps
03.
Strategic Agility: Campaign Pivot
By the second month, application volume was so high that leadership faced a new challenge: staffing. We pivoted quickly, adjusting messaging and targeting to support teacher recruitment without skipping a beat.
This flexible, results-first mindset helped the school scale in real-time—without bottlenecks.
04.
Community-Driven Impact
Our campaign extended beyond metrics. We engaged families, reignited school spirit, and built a narrative around opportunity and innovation.
Engagement Summary:
- 165 Total Interactions
- 139 Likes, 23 Shares, 3 Comments
- 69.3% Female / 30.6% Male Audience
- Top Cities: Nashville, Murfreesboro, Clarksville
03.
Paid Media Execution: Hitting the Right Audience
We created a focused Google Ads campaign with legal-specific messaging and value-driven headlines that emphasized outcomes, trust, and accessibility.
Ad formats tested:
- Text search ads with qualifying language (e.g., “Denied SSD benefits?”)
- Geo-targeted campaigns around key Tennessee markets
- Mobile-focused call extensions and form-fill CTAs
Why It Worked
01.
Hyperlocal Focus
Every piece of content was custom-built for the Nashville community.
02.
Agile Optimization
Shifted campaign goals in real time without losing momentum.
03.
Storytelling First
Every ad and post reflected student outcomes and emotion.
04.
Clear KPIs
Application tracking aligned directly with marketing metrics.
05.
School Partnership
Direct coordination with the Principal and faculty ensured alignment.
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Absolutely first-class service. The personal attention to detail and prompt communication made this process so rewarding to our school’s vision and goals. Plus, everyone is so kind and relatable!
Dr. Brenda Diaz
Executive Principal, Nashville
Big Picture High School
