A Legal Lead Gen Success Story
PPC • Website Design • Website Development • Video • Photography • Social Media • Content Creation
$152K Revenue from a $4K Ad Spend
When Downard & Associates approached Social Link, they were running lean on digital strategy and heavy on referral fees—spending over $150K annually to secure leads. Their existing site was underperforming, bounce rates were high, and Google Ads delivered only 3 leads per month.
They knew something had to change. And fast.
With a focused mission to secure more Social Security Disability (SSD) clients and reduce reliance on costly referrals, Social Link designed a digital campaign that turned a $4,200 ad budget into $152,000+ in revenue in just 60 days.
In only two months, Social Link helped Downard & Associates secure 22 new signed clients, totaling over $152K in real revenue and reducing dependency on third-party lead brokers. All from a modest $4.2K media investment.
This campaign didn’t just work—it delivered 36x ROI.
Project Snapshot: The Legal Lead Generation Blueprint
Social Link deployed a conversion-focused marketing strategy built for the legal space:
01.
Strategy & Discovery
Aligning brand goals and acquisition challenges.
02.
Website Optimization
Fixing bounce issues and creating conversion clarity.
03.
Paid Media Creation & Testing
Custom Google Ads for SSD intent.
04.
Real-Time Optimization
Continuous refinements based on user behavior.
05.
Revenue Tracking & Reporting
Mapping clicks to signed clients.
01.
Strategic Planning: From Referrals to ROI
Downard was spending big on referral partners with diminishing returns. We stepped in to reposition digital ads as their primary growth engine.
Key insights from discovery included:
- Primary KPI: Signed SSD clients
- Target Audience: Disabled, injured, or sick individuals seeking SSD benefits
- Pain Points: High bounce rates, low lead quality, poor ROI on prior ads
02.
Website Overhaul:
Engagement Over Exit
Before launching paid ads, we addressed the 65% bounce rate and improved on-site trust signals.
Tactical upgrades included:
- Simplified messaging and navigation
- Prominent CTAs and lead forms
- Optimized for mobile and SEO
Result: Visitors stayed longer, explored more, and converted at higher rates.
03.
Paid Media Execution: Hitting the Right Audience
We created a focused Google Ads campaign with legal-specific messaging and value-driven headlines that emphasized outcomes, trust, and accessibility.
Ad formats tested:
- Text search ads with qualifying language (e.g., “Denied SSD benefits?”)
- Geo-targeted campaigns around key Tennessee markets
- Mobile-focused call extensions and form-fill CTAs
04.
Continuous Optimization
Ads weren’t just set and forgotten. Our team refined campaign elements daily based on real-time analytics:
- Paused underperforming creatives
- Increased bids on high-converting keywords
- Adjusted landing page copy to boost conversion intent
05.
Results & Business Impact
In Just 60 Days:
- 22 signed clients
- 61 phone calls + 53 form submissions
- $152,000+ revenue directly tied to the campaign
- $200,000+ projected annualized revenue
- 36x ROI on ad spend
Why It Worked
01.
Precision Strategy
Every dollar spent was backed by research and intent mapping.
02.
Conversion-Driven Website
Clean UX and persuasive design turned interest into action.
03.
High-Intent Ad Targeting
Reached SSD prospects actively searching for legal help.
04.
Fast Iteration
Micro-optimizations drove macro-results
05.
Measurable ROI
Real revenue, not vanity metrics
Ready to Grow Like Downard?
If you want to turn digital ads into real revenue with a transparent and data-driven approach, let’s talk.
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Absolutely first-class service. The personal attention to detail and prompt communication made this process so rewarding to our school’s vision and goals. Plus, everyone is so kind and relatable!
Dr. Brenda Diaz
Executive Principal, Nashville
Big Picture High School
