A beautiful
marketing partnership
Packaging Design • Graphic Design • Print Design • Video • Photography • Website Design • Website Development
Transforming a Legacy:
DAX’s Full Brand Reimagination
Winning a bid to serve as DAX’s trusted rebrand partner was just the first step in this marketing makeover. We were proud to give DAX’s Hair Care brand a facelift with a full rebrand based on a strong foundation of photography and videography showing off DAX’s array of products.Â
Along with beautiful photography and videography that was placed on DAX’s website we redesigned, Social Link also worked on social media ad campaigns and other rebranding projects that allowed our partnership with DAX to grow over time.
Project Snapshot: A Beautiful Marketing Partnership
Social Link partnered with an iconic hair care brand to deliver
a full-spectrum rebrand rooted in beauty, trust, and results.
01.
Brand Identity Refresh
Logo updates, brand tone, packaging alignment.
02.
Visual Media
High-end photography and videography for web and ads.
03.
Website Design
Modern, mobile-first, product-focused rebuild.
04.
Campaign Development
Paid social ad creative and execution.
05.
Timeline
Completed
05.
Tools Used
WordPress, Meta Ads, Google Ads, Adobe Creative Suite, Instagram, Facebook.
01.
Brand Foundation
& Rebrand Strategy
DAX was ready to evolve—and we were ready to help.
- Heritage Meets Modernity: Preserved legacy elements while infusing fresh creative direction
- Target Audience: Hair and skin care consumers seeking heritage-backed results
- Messaging Strategy: Confidence, care, and long-standing product performance
Our initial discovery sessions laid the foundation for a cohesive, forward-looking brand refresh that didn’t forget its roots.
02.
Visual Identity &
Packaging Enhancements
We elevated DAX’s visual presence with subtle yet powerful updates.
- Logo Adjustments: Polished for digital and print clarity
- Color & Typography Tweaks: Enhanced legibility and visual balance across packaging
- Product Label Optimization: More modern, shelf-ready, and brand-consistent
These changes preserved brand recognition while improving both aesthetic appeal and usability.
03.
Website Redesign & Digital Refresh
The new website became a canvas to showcase both the brand and its products.
- WordPress Rebuild: Mobile-first, product-focused, and easy to navigate
- Visual Storytelling: Photography and video integrated throughout
- Shop-Ready Features: Highlighted bestsellers, customer reviews, and product education
SEO-Ready Infrastructure: Optimized for search and speed
04.
Photography
& Videography
Beautiful visuals were central to the brand’s digital revival.
- Studio Photography: Clean, product-focused imagery for site and packaging
- Lifestyle Videography: Showcased application, results, and brand essence
- Modular Content: Created for multi-platform use (web, ads, email, social)
- Product Close-Ups: High-res, detail-oriented visuals highlighting texture and packaging
These assets brought DAX’s product story to life—and gave the brand a consistent visual language across every channel.
05.
Ad Campaigns
& Social Media Support
We helped DAX reach both legacy fans and new customers with smart, stylish digital campaigns.
- Meta Ads: Carousel and video ads spotlighting product benefits and testimonials
- Targeting Strategy: Geo-targeted and interest-based audiences
- Retargeting Funnels: Engaged past visitors with dynamic creative
Campaign Creative: Video clips, testimonial graphics, product highlights.
06.
Long-Term Partnership &
Brand Stewardship
DAX wasn’t a one-and-done project—it became a partnership.
- Ongoing Content Creation: Quarterly photo and video shoots
- Seasonal Campaigns: Holiday, summer, and product spotlight series
- Consultation: Ongoing brand voice, packaging tweaks, and growth strategy
- Social Media Support: Branded templates, strategy sessions, and creative direction
This collaborative relationship helped evolve the brand across every touchpoint—from ad to aisle.
Why It Worked
Visual-First Strategy
High-impact imagery and video fueled every part of the campaign
Respect for Legacy
Preserved DAX’s history while positioning it for modern relevance
Creative Consistency
Unified assets across site, ads, and packaging
Long-Term Thinking
Strategy built to evolve with the brand
Ready to Discuss Your Next Project?
No matter the size of the project, our award-winning team is here to help you elevate your business with next level with professional website development.
Absolutely first-class service. The personal attention to detail and prompt communication made this process so rewarding to our school’s vision and goals. Plus, everyone is so kind and relatable!
Dr. Brenda Diaz
Executive Principal, Nashville
Big Picture High School
