Elevating Short-Term Rental Performance through an Integrated Digital Marketing Plan
Logo Design • SEO • Email Marketing • Brand Strategy • Social Media
Content Creation • Lead Generation • Website Design • Website Development
Where Local Trust Meets Scalable Strategy
When Chady Property Management approached Social Link, they had a clear goal: scale their short-term rental business without losing the local, transparent, and responsive reputation they’d worked hard to build. But their digital presence didn’t reflect the professionalism or growth mindset they embodied. Their website was outdated, lead capture was clunky, and their marketing efforts were fragmented across channels with little return on investment.
From discovery to execution, Social Link built a data-backed, brand-forward marketing system that’s still growing and evolving alongside Chady’s success.
Project Snapshot: The Integrated Marketing Plan
Social Link deployed a comprehensive integrated marketing plan, from awareness to conversion.
01.
Brand Foundation & Discovery
Align brand messaging and goals.
02.
Content & Creative
Visual storytelling, landing pages, captions.
03.
Paid Media
Search & social ad campaigns.
04.
Organic Channels
SEO, email outreach, retargeting.
05.
Lead Capture & Nurture
Forms, chat, automation.
06.
Measurement & Optimization
KPIs, dashboards, iterative improvement.
Working in tandem, these components drove Chady’s digital performance sustainably higher—and we’re just getting started.
01.
Brand Foundation & Discovery
We began by immersing ourselves in Chady’s business and audience. Collaborating with their leadership team, our workshops clarified:
- Target Audiences: property owners and renters
- Core Messaging: Transparent, local, reliable rental solutions
- KPIs: Form submissions, phone calls, site sessions from mobile
These insights fed directly into messaging, content tone, segmentation, and creative direction—forming the backbone of a truly integrated marketing approach.
02.
Website Redesign: A Lead-Driven Destination
Aligned with the “Brand Foundation” and “Lead Capture” pillars, we rebuilt ChadyPropertyManagement.com to streamline for both audiences:
- Dual Funnels: Separate flows for owners (“Become a Host”) and guests (“Book a Stay”)
- Lead Capture Forms & Chat: Embedded forms and optional chat widgets, with robust tracking
- Brand-Led Visuals: Custom iconography, lifestyle imagery, and brand voice
Optimized UX & Performance: Fast speeds, structured navigation, and mobile-first design
21%
bounce
rate
38%
session
duration
42%
mobile
lead time
03.
Content & Creative: Foundations for Paid and Organic
This stage produced the assets fueling both paid and organic channels:
- Landing Pages: Owner-led “Host With Us” and renter-facing stay pages
- Ad Creatives: Hero banners, carousel assets, testimonials
- Social Content: Branded graphics, video clips of properties, owner-centric content
- SEO Blogging: Informational articles like “How to Maximize Rental ROI” and “Moving to [City] Guides”
Every piece delivered was rooted in brand pillars and optimized for funnels, boosting performance across the board.
04.
Paid Media: Scaling Reach and Leads
Google Search Ads
- Keyword targeting for “[city] short-term rental management”
- A/B tests of headlines and descriptions
- Dedicated landing pages aligned with ad copy
- Trackable form submissions integrated with CRM
Meta (Facebook/Instagram) Ads
- Carousel ads showcasing property features
- Video/Stories highlighting owner success stories
- Seasonal offers (“List now, book quickly!”)
- Pixel-based re-marketing for users who visited but didn’t convert
34%
CPL
38%
qualified leads
in 90 days
42%
top-performing
meta ad reach
05.
Organic Channels: SEO & Social Engagement
We layered in organic channels in parallel with paid efforts:
Search (SEO)
- Keyword audit focusing on rental management intent
- On-page SEO: optimized metadata, copy, blog, interlinking
- Local SEO: Google Business updates by market
- Result: Page 1 rankings across key markets, +129% YoY organic traffic, Google impressions +67%
Social Media
- Weekly content cadence: listings, behind-the-scenes,
- owner testimonials
- Interactive formats: Reels, Q&As, FAQs
- Audience growth: Instagram followers 3×, engagement +47%, DM inquiries up 60%
Together, paid and organic efforts reinforced the Lead Capture pillar—creating top-of-funnel awareness and top-of-funnel trust.
06.
Lead Capture & Nurture
Leveraging the new site and inbound interest, we optimized lead capture and follow-up:
- Form fills & chat capture funnel leads into CRM
- Automated follow-ups via email
- A/B tests on form placement, CTAs, button text
- AB-tested ad copy tied to nurture pipelines
Early insights show multi-step funnels in progress—initial uplift +25% lead-to-client conversion planned.
07.
Measurement
& Optimization
Clear KPIs tied every step to real results:
Channel
Channel
Channel
Google Ads
CPL, CTL, Conversion Rate
CPL ↓ 34%, 150+ leads
SEO
Organic Sessions, Rankings
+129% traffic
Social
Followers, Engagement, CTR
3x followers, +47% ER
Channel
Google Ads
SEO
Social
KPI
CPL, CTL, Conversion Rate
Organic Sessions, Rankings
Followers, Engagement, CTR
Result
CPL ↓ 34%, 150+ leads
+129% traffic
3x followers, +47% ER
- Built real-time dashboards for monthly reporting
- Iterative meetings for campaign optimization
- Spikes tied content and ad calendar to market demand
Ready to Discuss Your Next Project?
No matter the size of the project, our award-winning team is here to help you elevate your business with next level with professional website development.
Absolutely first-class service. The personal attention to detail and prompt communication made this process so rewarding to our school’s vision and goals. Plus, everyone is so kind and relatable!
Dr. Brenda Diaz
Executive Principal, Nashville
Big Picture High School
