THE VIRTUALAF™ blog

 

As a business owner or operator, you understand that you need SEO for successful online marketing. Pinpointing exactly what SEO is and what it can do for you, however, is another matter. SEO tactics range from minor content changes to scalable and largely automated platform solutions. If optimizing Nashville SEO is one of your marketing goals, make sure that your SEO company is providing these services regularly:

  • Strategic content – Quality content is one of the defining features of a successful SEO strategy. The two marketing components work synergistically to drive traffic and encourage online engagement. Your Nashville SEO company should be focused on delivering relevant, authoritative, and energetic language to support every other aspect of SEO strategy.
  • Building online links on-site and off-site – One of the foundational principles of SEO strategy is building links within a site and outside of a site to encourage traffic. Since the rules regarding link building are constantly in flux, always ask your SEO company about its best practices.

 

For example, Google once rewarded sites that focused heavily on linking back to branded content. Now, the algorithms for search engine rankings are starting to reward sites that include natural linking, linking to external (3rd party) authoritative content, and those who successfully earn inbound links from other sites. Ask your service provider about their keyword and linking practices to determine if their team is following the most current trends for SEO success.

  • Providing analysis – SEO strategies take time. Stay away from companies that claim they can change your traffic profile in a matter of months. A good SEO provider will offer reporting and project analysis updates on their efforts, the results, and suggestions for improvement. If your provider claims the team can’t share their tactics with you, they may not be offering the kinds of services you need to get results.

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