Consider what holds your own attention in a website. What about the services and personality of your favorite website has drawn you in time and again, giving you a digital home? Chances are you are involved with at least one website that has built a connection with you. The key to a successful online business lies in forging a bond with regular readers.
Our internet marketing company is in Nashville, and we would not be where we are today without our community. We have gotten to know our customers and web readers overtime by building relationships. Over time, we have learned how to reach consumers, and hope you can, too.
Here are few tips on how to generate a relationship with your customer base:
• Generate compassion. The first step to building trust with your web traffic is by making them see you as people, rather than a faceless robot spitting out impersonal content. Consider using Twitter. Some companies even use Twitter to inquire about what their readers want. A food company that asks about table settings or a call for blog topics engages users shows you are also listening.
• Be active and charitable. Provide free information that helps users. Small businesses that utilize a blog with great information will build a regular readership. There are a number of ways to charitably reach readers, consider how Home Depot and Lowe’s both provide free “how-to” videos. Pest control companies might provide advice on tracking pests, curbing infestations, and eliminating small problems.
• Stay Personable. Even as a respected business need to keep open communication with their customer base. Actively engaging with consumers creates a line of communication they will access when ready to purchase.
Your “about” page is a great place to start a customer/business relationship. This page isn’t formal, so feel free to inject some personality. Maybe tell a joke or two. Once you have readers’ attention, move the conversation to a more relaxed setting. Social media outlets are great for getting to know your readers.