You're a top attorney in your field, but are you getting the cases you deserve?
If you’re not seeing the consistent client flow you
want, it’s time to optimize your marketing strategy.
At Social Link, we specialize in high-performance marketing for law firms, helping you stand out, attract more clients, and grow your practice.
Get in touch!
Get in touch!
Why Choose Social Link?
Proven 5-star results for law firms
Targeted marketing campaigns that drive real leads
A dedicated in-house team focused on maximizing your ROI
Meet Our Legal Expert
James Frazier
James is a seasoned legal and marketing professional with over 20 years of experience in law and nearly 15 years in marketing and promotions.
As the former CMO for one of Florida’s most prestigious law firms, he brings a unique perspective to legal marketing, combining industry expertise with strategic growth initiatives. His deep understanding of both legal practice and brand promotion allows him to craft innovative marketing solutions that drive success for law firms.
Thanks to James and Social Link, PKB experienced a 128% increase in organic traffic in 2024.
You’re a top attorney. We’re a top marketing team.
Let’s amplify your success together.
Case Study
How Downard & Associates Achieved $152k in Annual Revenue with a $4k Paid Ads Budget
Social Link strategically converted inbound leads into high-value clients, delivering exceptional ROI for Downard & Associates.
Background
Downard & Associates sought to diversify their client acquisition strategy by increasing the volume and quality of inbound leads. While their reputation and word-of-mouth referrals had driven steady business, the firm recognized the need to establish a more sustainable and scalable approach. With a focus on Social Security Disability cases, Downard & Associates aimed to reach individuals in need of their services proactively. They turned to Social Link to implement a digital marketing campaign that would generate high-quality leads and complement their existing referral network.
The Problem
$150,000
Spent in Referral Fees Per Year
65%
Site Bounce Rates
3
Google Leads a Month
Our Impact: The Results
$152,000
With a modest budget of just $4,200, the campaign generated an impressive $152,000 in projected annual revenue.
22 SIGNED CLIENTS
The strategic paid ads and optimized landing page led to 22 new clients, significantly boosting the firm’s client base.
60 DAYS
In just 60 days, the well-executed ads drove 61 calls and 53 lead form submissions, showcasing rapid and impactful results.
Social Link Solutions
Full service solutions, so you can focus on what you do best.
Search Engine Optimization
- Local SEO Optimization – Rank higher in Google searches for key legal services in your area
- Google My Business (GMB) Management – Ensure your firm appears in local searches & maps
- Content Marketing – Legal blog writing & FAQ content to establish credibility and authority
- On-Page SEO – Optimizing website pages for better rankings & lead conversion
- Link Building – Build credibility with high-authority legal directories
Pay-Per-Click Advertising
- Google Ads & Bing Ads – Run targeted campaigns to capture high-intent clients
- Retargeting Campaigns – Bring back visitors who didn’t convert the first time
- Landing Page Optimization – Ensure your ad clicks turn into real case leads
- Call Tracking & ROI Analysis – Track every lead to maximize ad spend efficiency
Social Media Marketing
- LinkedIn Authority Building – Position your firm as a thought leader
- Facebook & Instagram Ads – Target potential clients based on interests & location
- Engaging Legal Content – Share case studies, client testimonials, and legal insights
- Social Media Strategy & Management – Consistent branding and engagement across platforms
Website Design & Development
- Custom Law Firm Websites – Designed for trust, professionalism, and conversion
- Mobile Optimization – Ensuring your site looks great on any device
- Fast Load Speed & Secure Hosting – Keeping your site secure and user-friendly
- Lead Capture Forms & Chatbots – Increase client inquiries with strong call-to-actions
Video Marketing
- Client Testimonial Videos – Build trust & credibility
- Attorney Explainer Videos – Educate clients on your practice areas
- YouTube & Social Video Ads – Increase awareness and engagement
- Brand Storytelling – Showcase why clients should trust your firm
Email & CRM Marketing
- Automated Follow-Up Campaigns – Keep leads engaged until they’re ready to hire
- Newsletters & Legal Updates – Stay in front of potential clients
- CRM Integration – Automate and track client interactions
PR and Blogging
- Press Releases – Announce big wins, firm updates, and community involvement
- Legal Blogging – Position your firm as an authority with well-researched legal articles
- Thought Leadership Features – Get your attorneys featured in major legal and news publications
- Media Outreach – Connect with journalists to increase firm visibility
Media Buying
- TV & Radio Ads – Get your firm in front of a wider audience with strategic ad placements
- Billboard & Print Advertising – Increase local awareness with high-visibility campaigns
- Programmatic Advertising – Use AI-driven ad placement to reach high-value legal clients
- Digital Display Ads – Drive brand awareness with targeted online advertising
AI Marketing
- AI-Powered SEO – Optimize legal content dynamically based on real-time search trends
- Chatbots & AI Assistants – Automate client interactions and pre-qualify leads 24/7
- Predictive Analytics – Use AI to analyze case inquiries and predict high-value clients
- Automated Ad Optimization – AI-driven bidding and targeting for PPC campaigns
- AI-Powered Content Creation – Generate high-quality, data-driven legal blog content
Go-To-Market Strategy
- Brand Identity & Logo Design – Create a professional, memorable brand for your firm
- Market Positioning & Competitive Analysis – Define your niche and stand out from competitors
- Messaging & Brand Voice Development – Create compelling narratives that attract clients
- Launch Campaigns – Strategic rollout plans for new law firms or practice areas
- Multichannel Marketing Strategy – Integrate digital, print, and traditional marketing for maximum reach
Full service solutions, so you can focus on what you do best.
Our Process
1
Building the Plan
We began by developing a tailored marketing strategy focused on Downard & Associates’ unique goals. This included mapping out a comprehensive approach that integrated website enhancements, paid ads, and ongoing SEO efforts.
Site Optimization
Next, the team optimized the Downard website to improve user experience and SEO, making it more engaging and easier for visitors to find key information. The updated site design ensured potential clients felt confident in exploring and taking the next steps.
2
3
Creating & Testing Paid Ads
In addition, we created compelling paid ad campaigns with tailored messaging and visuals, rigorously testing various formats to determine the best-performing strategies. This process allowed the firm to reach the right audience efficiently.
Ongoing Optimization
To continuously improve performance, the team monitored the campaign data and made regular adjustments. This included refining ad targeting, updating content, and using analytics to maximize lead generation and conversion rates.
4
1
Building the Plan
We began by developing a tailored marketing strategy focused on Downard & Associates’ unique goals. This included mapping out a comprehensive approach that integrated website enhancements, paid ads, and ongoing SEO efforts.
2
Site Optimization
Next, the team optimized the Downard website to improve user experience and SEO, making it more engaging and easier for visitors to find key information. The updated site design ensured potential clients felt confident in exploring and taking the next steps.
3
Creating & Testing Paid Ads
In addition, we created compelling paid ad campaigns with tailored messaging and visuals, rigorously testing various formats to determine the best-performing strategies. This process allowed the firm to reach the right audience efficiently.
4
Ongoing Optimization
To continuously improve performance, the team monitored the campaign data and made regular adjustments. This included refining ad targeting, updating content, and using analytics to maximize lead generation and conversion rates.
Stop Losing Cases to Competitors.
Start Getting More Leads Today!