The ideal candidate will be responsible for planning, coordinating, and implementing advertising, web development and admin projects within the decided-upon budget, timeline, and scope. They will also effectively monitor and present project updates to relevant stakeholders, clients, or project team members.
- Planning Project Resources: A project can begin and certainly is designed to fail if there first wasn’t a plan devised to see it through, on time and within budget. The project manager’s first role is making a feasible plan that achieves the goals in client scope of works and objectives of the project and aligns with the organization’s overall business strategy. This is not only a blueprint with which to run the project, but a critical part of the pitch to get approval for the project. Part of the plan is defining the project’s scope and determining what resources are available, estimating time and financial commitment, as well as how to monitor and report on the project’s progress.
- Assembling and Leading Project Team: Project managers need resources to complete the project tasks, which includes skilled and experienced workers. They need to either take a leadership role with an existing team or create one. Once a team is created, you assign them tasks and deadlines, give them the tools to collaborate and don’t get in their way by micromanaging every activity. Meet regularly, of course, and get status updates to chart their progress, while reallocated resources as needed to avoid blocking team members or overburdening them.
- Time Management: Time is always ticking towards the project deadline. While communication is key to addressing changes and make sure everyone is doing what they need to do when they need to do it, the project manager must also define, schedule and accurately estimate the task duration to develop and maintain a realistic schedule.
- Budget: Nothing is going to get done without money. Figuring out what the proper funding for the project is, having that get accepted and then keeping the project within or under that figure is often what makes or breaks a project. You can get your stakeholders their deliverables on time, but if that costs more than the budget you created, then the project is a failure. Making an accurate estimate is only the first part. Next, you must monitor the actual spend as compared to the planned budget. If those figures are off, you must adjust accordingly.
- Quality and Satisfaction: These are two major hurdles to clear. You want to deliver to your stakeholders what they expected or better and make sure that they’re satisfied with the results. But that doesn’t mean ignoring them to focus solely on the project. Rather, you need to be in constant communications with them, reporting on progress and being open to their feedback to keep them happy and coming back to you with future projects.
- Manage Issues and Risk: Problems will inevitably arise in a project. That’s called an issue. You need to be ready for them and work towards resolving them quickly, so as they don’t take your project off-track. Then there are risks, which are potential problems, ones that have yet to occur or might not ever. Regardless, you must figure out beforehand what the risks are and set in place a plan of action if they in fact occur.
- Monitoring Progress: To make sure a project is progressing as planned, you must constantly measure it and compare those metrics against the plan you created. Therefore, you must have a way to collect project data, such as status reports from your team, to see if the actual progress of the project is meeting what you had initially planned. Things are going to change along the way, and you’re going to have to adjust or reallocate resources to accommodate these changes. If you’re not monitoring this, you’re managing in the dark.
Reporting and Documentation: Reporting is one of ways you communicate with your team and stakeholders. While teams need more detailed information and stakeholders are looking for broader data to check the project’s progress, both are essential tasks for the project manager. This documentation, along with all paperwork, must be collected, signed off on and archived by the end of a project, which provides a history that you can revisit when planning for a similar project in the future.
- Set project timeline
- Monitor project deliverables
- Update relevant stakeholders or team members on the project progress
- Coach and support project team members with tasks you assign them
Again, this varies greatly depending on the field of work, but on-the-job experience in the line of work is a must. In most instances you will need a bachelor’s degree in a related field.
Certification as a project management professional (PMP) is also preferred.
Job Skills and Requirements
- Leadership Skills: You will have to keep your employees motivated, resolve conflicts and make hard decisions for your employees.
- Time Management: You will be working with employees, customers and management, often spinning multiple plates at once.
- Math and Budgeting: Project managers are expected to keep and maintain a budget in almost every field. You will need to be confident in using math skills to make sure you know where your company’s money is going.
- Analytical Skills: You will also need analytical skills to be able to solve problems that may come up during a typical work day. You will be analyzing data and making decisions that affect the project on a regular basis.
- Prefer bachelor’s Degree or equivalent experience
- Strong business acumen in project planning and management
- Strong verbal, written, and organizational skills
About Social Link
We do not adhere to the traditional agency business model as we have been a full remote agency since 2008 and continue to innovate the marketing agency space. We are headquartered out of Nashville TN but there is no need for you to relocate because all of our workers work out of their home. There are times where we may have to physically get in a room but this is less than 25% of the time.
We love to help businesses succeed by offering fair rates that are not out of reach. We want to help them compete with the 'big guys' when it comes to digital strategy. By allowing our employees the flexibility to work from home we do not pass on the traditional costs of an agency. Our workers are also very happy so we get some of the best in the field.
Meet The Team
Meet Brady! He started Social Link as a social media management company and grown it into what it is today - a full service digital marketing agency. He and his partner Chase live in East Nashville with two fur baby Springer Spaniels, Bonna and Roo. He loves music, nerding out about creepy cool data, and hiking.
Amber has a passion for human behavior and the inner workings of the mind. On the side, she likes to analyze Gen Z, binge-watch true crime documentaries, and is a professional vocalist (with massive stage fright). She is married to Alex and has one 5 year old daughter, Averie Mae.
Kristi is a visual artist, specializing in editorial layout design, and an emphasis on graphics. She is an Addy Award Winner, and enjoys spending time with her 4 year old son, Cross. She is also a photographer and sells inspirational paintings online.