The world of internet marketing is ever-changing. However, there are several marketing and web design trends currently dominating the advertising world.
- Mobile optimization: As websites become increasingly user-friendly on mobile devices, advertisers are upping their efforts to translate their ads to a mobile platform. Web design that allows for seamless change between devices is becoming more relevant than ever.
- Social media ad campaigns: With social media a daily part of many people’s lives, marketers realize the value of allocating resources to promoting themselves in the social sphere.
- Content marketing: Creating relevant content – sharing pertinent knowledge and quality articles in lieu of standard print-style ads – to lure a particular client or customer base is a growing part of internet marketing,
- Email advertising: While this has long been an internet marketing staple, email ads are undergoing a makeover. They are becoming more informative, personalized, and are used to reach more targeted audiences.
- The humanization of brands: Advertising is looking to move away from big corporate images, so internet marketing campaigns want to humanize both established and non- established brands by making them relatable to their target market.
- Relevancy over promotion: Buyers are increasingly disinterested in promotional lingo, leading internet marketers to focus on relevant and informative ads over sales jargon.
- Increasing use of marketing analytics: The internet provides great opportunities for seeing detailed descriptions of how clients interact with your product or company. Marketing analytics are ever on the rise, giving businesses a way to examine and hone their sales efforts.
- Highly personalized content: Working toward 1-to-1 marketing, personalized content examines the habits of the potential buyer and provides them with information on products that may be relevant to consumer needs or desires.
- Videos: No longer relegated to certain streaming websites, video ads are seen more frequently throughout the internet. It’s an accessible and versatile mode of content that allows advertisers to communicate their message in a memorable way.
- Less filler ads: Ads that mainly serve to set the product in a buyer’s mind are on the decline. Instead of banners with brightly flashing colors offering obscure products or services, internet marketing is moving toward strong content-driven advertisements to draw in consumers.
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