Internet marketing is almost too broad of a term. With so many pieces to the puzzle, many companies are struggling to measure the effectiveness of their efforts. A recent study polled over 200 marketers in various industries about their progress. Let’s take a look at the areas needing improvement:

1. Nearly 33% of survey respondents are not measuring the value of individual pieces of content.

2. Two-thirds of those surveyed view the largest challenge as creating targeted, relevant and engaging content.

3. Over 25% of survey participants post fresh, original content once a month or less.

Compared to these statistics, how does your company measure up?

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