There’s a message you may have seen pop up on your WordPress admin email recently, which talks about how your site is not secure with the release of Google Chrome 68.
This may be confusing to some people, so let’s break down what is happening and what this means for businesses with a WordPress site:
Google Chrome 68 is the latest update of Google’s Chrome web browser.
For a while now, Google has been encouraging websites to use the HTTPS protocol instead of the standard HTTP. To provide some background, protocol is the process of transferring data from a website to your web browser. That last ’S’ in HTTPS stands for ‘secure’ because it has an added security feature that makes it difficult for third parties to hack into the data transfer and find out what information is being exchanged. However, many WordPress sites still use old HTTP protocol, which does not have the security feature. Chrome 68 will mark all of these websites as ‘not secure’ for any visitor who clicks on them using the new version of the browser.
Chrome is one of the most popular browser with an estimate 1 billion users. Therefore, businesses with websites that are stuck on the old HTTP protocol are likely to see a drop in traffic and potentially business activity. Most businesses who provide services online or via ecommerce will already be protected, but everyone else will need to take measures to update their sites to provide secure browsing and resume a steady flow of internet traffic.
To make the shift between HTTP and HTTPS, a new secure socket layer or SSL needs to be setup and installed. If this doesn’t happen, the error will keep being repeated for the customer trying to access the site and the business’s website will decrease in search rankings and customer visibility, which could all have a negative long-term impact on business operations and revenue.
Google Chrome 68 is being released in July. Businesses who have received the message that their website will not be supported with the new browser update need to act fast to make sure they are not left behind and that customers can still access their websites. Social Link has been making sites ready for HTTPS since the update was announced and we can help set up the new SSL that will prevent customers from going to competitors who have already made the shift. If you’re in need of our help, don’t hesitate to contact us.
Need help making your site secure? Contact us today and we will help install your SSL and remove the Google Chrome 68 security error message.