From the Experts: Tips for Increasing Brand Awareness

Boosting brand awareness online is a primary motivator behind launching an internet marketing campaign. What steps has your company taken to spread the word about your brand? Take a look at these expert tips from a recent survey:

Go beyond the blog. Pat Flynn, a successful entrepreneur, recommends going beyond the blog to incorporate videos, podcasts and webinars.

Become the customer. According to Declan Dunn, acting like a new customer and searching the internet can provide valuable insights into your next brand awareness strategy.

Focus on value. One tip from Kristopher Jones is to “focus on adding value” to your content. It’s not all about the sale.

What tips do you have for increasing brand awareness online?