It’s easy to get caught up in the strategy and analytics of an email marketing campaign. But have you thought about your readers? What motivates them to open your email?

If your emails are getting deleted, check out these tips for increasing your open rate:

1. Make sure emails are optimized for mobile. If they aren’t, you may be losing 50% of your business.

2. Create an eye-catching subject. Ask a question or state an interesting fact, but remember to keep it short.

3. Quit trying to sell them something. Customers are growing weary of sales tactics. Instead, provide helpful information or ask for feedback.

How do you protect your emails against the fate of deletion?

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