Digital Marketing for Small Businesses

social media advertising

Written by BradyO
May 4, 2020

Learn how to efficiently market your company—no matter the size.

Size doesn’t matter. Your business might not be large, but that doesn’t mean your company isn’t powerful. Small yet mighty, right?

Regardless of your employee headcount or years in business, you should have a digital marketing plan in place. 

Last year, 95% of small businesses increased company spending on digital marketing. If you want to increase brand awareness, get organic traffic to your site, connect with consumers, and meet financial goals, you need to tap into digital marketing.

Why do you need marketing help?

Your organization is brimming with potential, but maybe your digital marketing performance just isn’t cutting it. It’s easy to become frustrated when it feels like your marketing efforts are just disappearing into the ether. 

There are a variety of reasons your marketing numbers aren’t where you want them to be. Perhaps you don’t have the resources or funds to hire in-person marketing personnel. 

Or you have plenty of great advertising ideas, but simply don’t have the time to devote to bringing them to fruition. After all, you’re busy trying to tackle a million things on your never-ending to-do list.

Here are a few of our thoughts and suggestions for amping up your digital efforts as you reassess your marketing goals and priorities. 

Beef up your website.

The Manifest stated, “By 2021, online shopping is projected to reach $4.8 trillion in revenue, which means small businesses have the opportunity to benefit from these consumer habits.” 

Custom sites increase brand awareness, drive engagement, impress potential and current 

clients, and fully embody the core of your small business. If you have a clunky, difficult-to-navigate site, users won’t be inclined to utilize your services or purchase your products. 

Your site should showcase your stunning products, services, and abilities as a small business. It doesn’t need to be super fancy, but it should work well, have a good flow, and be easy for customers to explore. 

Make sure your site showcases clean, compelling, captivating designs that give your business the engaging look it deserves. Using photography, audio, and video elements on your site offers users engaging content that will not only hold their interest but also work to convert it into a sale.

Are you mobile friendly?

In this day and age, humans are constantly glued to their phones. That’s why everything you do needs to be made for mobile. According to the Pew Research Center, the average American spends over four hours on their smartphone every day, checking it as often as 150 times. Yikes. A growing number of people use smartphones as their primary means of online access at home as well. Phones surpassed TV as the medium attracting the most minutes of attention in 2019.

Pixel Union explains, “If you can’t deliver an experience that’s quick, convenient, and easy-to-use, don’t expect your visitors to stick around.”

Customers will be accessing your site and communicating with you on their mobiles, so your marketing efforts need to be tailored to that. Intelligent, responsive design and fierce functionality make it a breeze for clients to navigate your digital space.

If your business hasn’t integrated a mobile facet into your digital marketing plan, then now’s the time—before you get left behind.

Tools and Tracking.

Make smart marketing decisions faster with dashboard analytics. Quickly monitor your site’s success and watch your revenue grow with easy-to-use tools and tracking.

The proliferation of social media, smart technologies, and the internet enables you to capture more quantifiable data than ever before.

Making use of agencies or tools like HubSpot will provide your company with the help it needs to make sense of all this information. Data analytics can work to grow your small business by optimizing conversion rates and increasing sales.

 

Play around with different strategies.

One of the many benefits of digital marketing is that it’s fast and easy. Play around with various ideas and strategies. You can easily launch a social media campaign and then shut it down later if the channel or content doesn’t appeal to your audience. There’s no black-and-white right or wrong when it comes to digital marketing. A little bit of trial and error might seem scary at first, but it’s a low-risk game. Free social media tools allow you to explore a variety of avenues without wasting resources. 

“I’m a big believer of always starting with digital first because it’s directly quantifiable, and you can turn it off like a light switch if it’s not working,” said Robert Weiss, the president of a New York video production company.    

 

Be authentic.

Don’t blindly copy other businesses around you. Be true to your company’s values, mission statement, and beliefs. Your mom always said, “Just be yourself!” and it turns out she was right. 

Consumers are able to smell a rat from a mile away. They’ll pick up on phony messaging and copycat content. Use your small business’s story as an asset to your digital marketing efforts. Tell the truth and be real. People will relate more to that than anything else.  

 

Consider outsourcing. 

If you’ve been struggling to find the time, resources, and energy to focus on marketing, then there’s no better time to outsource.

Ready to heighten your brand, increase revenue, and put your best face forward? Social Link is here to make it happen.

Take advantage of our offerings to provide higher-converting and more engaging, authentic online experiences to potential customers.

Outsourcing your marketing department impacts your business’ entire sales and marketing funnel to help produce inbound leads and align sales. 85% of B2B marketers deem lead generation as their most important goal, and outsourcing is a surefire way to find success in this realm.   

Studies have shown that outsourced marketing departments provide businesses with cost-effective support, boosted efficiency, and increased skill-sets. What have you got to lose?

Who we are.

Social Link is a virtual marketing agency that expertly and efficiently streamlines digital marketing efforts. We set up full-funnel sales and marketing tools that attract, nurture, convert, and delight your customers. Our proven, practiced solutions and methods come highly recommended. From website development to HubSpot marketing, Social Link has the experience and capabilities to get the results you want at the price you need.

We define the outcomes, the offerings, the customer, and the message through strategic planning and management. You’ll get a seamless campaign experience with unified messages for your customers.

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