If your Facebook profile is so quiet you can hear a pin drop, your social media engagement techniques might need a little work. Take a look at these tips for creating a buzz about your brand:

1. Use emoticons (sparingly). Strategically placed emoticons let your customers know they’re interacting with a human – not a computer.

2. Post images. On average, posts that contain images receive more than 50% more likes, shares and comments.

3. Spread the word with hashtags. Adding a hashtag, or two, to your Facebook posts gives your content more exposure across social media channels. Don’t waste this opportunity!

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