Online Marketing

ADA Compliant Website and Risk Mitigation 101

Thumbs up for having an ADA compliant website!

ADA Compliant Website and Risk Mitigation 101 Is your business’s website ADA compliant? Creating an ADA compliant website for your organization is a necessity! This is both for a better user experience and to mitigate the risk of legal repercussions.  In this article, Social Link delves into the ins and outs of ADA compliance. Use…

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You’ve Got Mail: The Voice Behind AOL

You’ve Got Mail: The Voice Behind AOLAmerica Online celebrated its 35th birthday on May 24, 2020. If you can close your eyes and quickly conjure up the nostalgic sound of AOL dial-up and the iconic “You’ve got mail!” message, then you’re in good company. Whether you were an adult, teen, or kid during this time…

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Diversity and Inclusion in Marketing

diversity marketing agency

Current Events in Diversity and Inclusion in Marketing  Diversity and inclusion in marketing have always been important. However, due to the current cultural climate and pandemic, these elements are even more of a focus for marketers than ever before.  Why now? Lily Zheng, a diversity, equity, and inclusion consultant explains it best, poignantly writing in…

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Marketing Cannabis: We Are Here For You.

Marketing Cannabis: We Are Here For You. Calling all cannabis companies! Is your business in need of a marketing agency? Look no further: we are Social Link, a one-stop marketing shop, and we welcome you. Whether you’re a plant-touching business in charge of cultivating and distributing cannabis, or an ancillary company supporting the growth, processing,…

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Best and Essential Video Editing Tips and Instructions

Video Editing

Creating a high-quality video can be a lengthy and challenging process, as there are several phases to go through. Each has specific essential steps necessary for making an outstanding video that you’ll be genuinely proud of. However, the most crucial part of creating a video is video editing. Here are the top reasons why video…

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Why Lead Capture Forms Deliver (Mostly) Poor Results

And How We’ve Cracked the Code in Getting Leads To Fill Them Out We’ve all been there, once or twice: you’re mindlessly scrolling on your Facebook feed when suddenly an ad pops out at you. It’s related to that thing you were just looking up (which is obviously a coincidence, right?). You see the ad…

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How Much Could a Virtual Marketing Team Save your Company?

Marketing is expensive. That probably won’t come as a huge shock. Budgets vary between companies, but it’s not uncommon to spend 5-10% of revenue on marketing. Of course, it’s not really something you can avoid. No company can survive, let alone grow and prosper, without an effective marketing team. But boy, are they costly. If…

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3 Facebook Advertising Agency Tips

All too often as marketers, we hear clients and potential clients say that Facebook Ads don’t work for their business. Maybe they believe that, in their industry, social media isn’t useful or maybe they’re one of the oldschoolers that thinks that social media marketing is a hoax in general. There are a million different things…

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Content is King: Digital Storytelling Basics

In a rapidly evolving digital environment, producing high-quality content is more important than ever. Good content tells a story, which enables your business to connect with a wider audience, share new ideas, and stand out from the crowd.   Make Your Brand into a Story First things first: your organization needs to tell a story.…

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