Online Marketing
ADA Compliant Website and Risk Mitigation 101
ADA Compliant Website and Risk Mitigation 101 Is your business’s website ADA compliant? Creating an ADA compliant website for your organization is a necessity! This is both for a better user experience and to mitigate the risk of legal repercussions. In this article, Social Link delves into the ins and outs of ADA compliance. Use…
Read MoreYou’ve Got Mail: The Voice Behind AOL
You’ve Got Mail: The Voice Behind AOLAmerica Online celebrated its 35th birthday on May 24, 2020. If you can close your eyes and quickly conjure up the nostalgic sound of AOL dial-up and the iconic “You’ve got mail!” message, then you’re in good company. Whether you were an adult, teen, or kid during this time…
Read MoreDiversity and Inclusion in Marketing
Current Events in Diversity and Inclusion in Marketing Diversity and inclusion in marketing have always been important. However, due to the current cultural climate and pandemic, these elements are even more of a focus for marketers than ever before. Why now? Lily Zheng, a diversity, equity, and inclusion consultant explains it best, poignantly writing in…
Read MoreMarketing Cannabis: We Are Here For You.
Marketing Cannabis: We Are Here For You. Calling all cannabis companies! Is your business in need of a marketing agency? Look no further: we are Social Link, a one-stop marketing shop, and we welcome you. Whether you’re a plant-touching business in charge of cultivating and distributing cannabis, or an ancillary company supporting the growth, processing,…
Read MoreBest and Essential Video Editing Tips and Instructions
Creating a high-quality video can be a lengthy and challenging process, as there are several phases to go through. Each has specific essential steps necessary for making an outstanding video that you’ll be genuinely proud of. However, the most crucial part of creating a video is video editing. Here are the top reasons why video…
Read MoreWhy Lead Capture Forms Deliver (Mostly) Poor Results
And How We’ve Cracked the Code in Getting Leads To Fill Them Out We’ve all been there, once or twice: you’re mindlessly scrolling on your Facebook feed when suddenly an ad pops out at you. It’s related to that thing you were just looking up (which is obviously a coincidence, right?). You see the ad…
Read MoreHow Much Could a Virtual Marketing Team Save your Company?
Marketing is expensive. That probably won’t come as a huge shock. Budgets vary between companies, but it’s not uncommon to spend 5-10% of revenue on marketing. Of course, it’s not really something you can avoid. No company can survive, let alone grow and prosper, without an effective marketing team. But boy, are they costly. If…
Read More3 Facebook Advertising Agency Tips
All too often as marketers, we hear clients and potential clients say that Facebook Ads don’t work for their business. Maybe they believe that, in their industry, social media isn’t useful or maybe they’re one of the oldschoolers that thinks that social media marketing is a hoax in general. There are a million different things…
Read MoreContent is King: Digital Storytelling Basics
In a rapidly evolving digital environment, producing high-quality content is more important than ever. Good content tells a story, which enables your business to connect with a wider audience, share new ideas, and stand out from the crowd. Make Your Brand into a Story First things first: your organization needs to tell a story.…
Read MoreHow a Content Management System (CMS) Works—and Why You Need One for Your Business
There was a time when adding new website content required a web developer. To update the website, a developer would create a file on their computer, then transfer the file to a web server via an FTP program. It was far from a user-friendly experience. Fortunately, those days are long gone. Today, content management systems…
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