Blog
What to Consider When You’re Building an App
You had a brilliant idea, and your business has finally taken off. To take your success to the next level, you’ve decided that you need to go mobile and create an app. These days, it’s all about mobile apps. Even if your business is small, you can garner a lot of attention if you invest…
Read MoreMarketing Cannabis: We Are Here For You.
Marketing Cannabis: We Are Here For You. Calling all cannabis companies! Is your business in need of a marketing agency? Look no further: we are Social Link, a one-stop marketing shop, and we welcome you. Whether you’re a plant-touching business in charge of cultivating and distributing cannabis, or an ancillary company supporting the growth, processing,…
Read MoreHow Much Could a Virtual Marketing Team Save your Company?
Marketing is expensive. That probably won’t come as a huge shock. Budgets vary between companies, but it’s not uncommon to spend 5-10% of revenue on marketing. Of course, it’s not really something you can avoid. No company can survive, let alone grow and prosper, without an effective marketing team. But boy, are they costly. If…
Read More3 Facebook Advertising Agency Tips
All too often as marketers, we hear clients and potential clients say that Facebook Ads don’t work for their business. Maybe they believe that, in their industry, social media isn’t useful or maybe they’re one of the oldschoolers that thinks that social media marketing is a hoax in general. There are a million different things…
Read MoreContent is King: Digital Storytelling Basics
In a rapidly evolving digital environment, producing high-quality content is more important than ever. Good content tells a story, which enables your business to connect with a wider audience, share new ideas, and stand out from the crowd. Make Your Brand into a Story First things first: your organization needs to tell a story.…
Read MoreSocial Link Named Among the Best Branding Agencies in Nashville
In recognition of our commitment to excellence, Social Link has been named among the best branding agencies in Nashville by Expertise.com. The decision is based on extensive research performed by the Expertise.com team. Twenty-five different variables (across five categories) are assessed in order to identify the best-in-class organizations. The five categories are: 1) Reputation –…
Read MoreHow a Content Management System (CMS) Works—and Why You Need One for Your Business
There was a time when adding new website content required a web developer. To update the website, a developer would create a file on their computer, then transfer the file to a web server via an FTP program. It was far from a user-friendly experience. Fortunately, those days are long gone. Today, content management systems…
Read MoreInstagram Launches New ‘@Shop’ Account: What It Means for Retailers
Instagram recently unveiled its latest development in the push toward a more e-commerce oriented platform: @shop. But while the social media giant has released groundbreaking shoppable features in the past, @shop doesn’t appear to be anything revolutionary. That’s because it’s simply an Instagram account (run by the IG team). In this article, we’ll break down…
Read MoreWhy Communication Between Sales and Marketing Teams is Key to Business Growth
In a business environment, even when the company is small, there are going to be a variety of opinions, experiences, and strategies presented by the team’s members. The two most important departments of a company are probably sales and marketing. The sales team brings in your company’s revenue, and the marketing department disperses your company’s…
Read More3 Tips for Building a Healthcare Website that Works
A guide to healthcare digital marketing More than ever, consumers are making healthcare decisions online—and that means healthcare digital marketing is more important than ever. An astounding 89 percent of internet users search for health information online, according to iHealthBeat. 55 percent of users will even use the internet to find a specific medical treatment…
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