Tennessee Association for Home Care

Tennessee Association for Home Care - case study

Tennessee Association of Home Health Care Planning is looking to execute a go-market strategy that focuses on lead generation through an online marketing. Prior to launching a new website and channel marketing activities the association would like to focus on rebranding and modernizing the positioning statements to be most relevant to its subscribers and attendees. The website would serve as a center converting point for leads and reporting of general return of marketing activities. There are three steps to creating a go-to-market strategy: Planning and targeting, tracking, and content marketing. The goal is to create an environment of mix media channels driving visitors and leads through the website.

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Challenge

We started by creating an Integrated Marketing Communications Plan (IMC Plan as we call it). We redefined the companies mission, vision and strategic planning for the next three years.

Solution

We started by creating an Integrated Marketing Communications Plan (IMC Plan as we call it). We redefined the companies mission, vision and strategic planning for the next three years.

During this process we also defined their personas, swot, inbound strategy and target audience. After we presented the new look we helped them relaunch the brand at their annual trade show.

We now look forward to partnering with them on their overall digital strategy to engage current subscribers and attract new ones using social media, paid search advertising, email and social.

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