Safe Step Tubs

Safe Step Tubs - case study

Safe Step Tubs is the second largest bathtub distributor in North America. The company is an original equipment manufacturer (OEM) and ships their own products using a distribution network. Social Link had the opportunity to work with Safe Step to exceed sales targets simply by using the data they already had access to, and pulling insights into how we could optimize website performance with their already active audience.



  • Seniors are a target audience – need accessibility, ease of use, navigation guidance
  • Outdated user experience to appeal to caregivers

What We Delivered

  • Website – User Experience
  • Paid Advertising – Performance Optimization


  • Implemented call tracking on website and in google ads, resulting in decreased cost per click by 13.01%
  • Optimized website for better design and conversion for seniors, and 10.33% increase in users from 917K to >1M (9.85% new users)
  • Also worked with their Canadian team’s website efforts

Our Work

Other Brands We’ve Worked With

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