Safe Step Tubs
Safe Step Tubs - case study
Safe Step Tubs is the second largest bathtub distributor in North America. The company is an original equipment manufacturer (OEM) and ships their own products using a distribution network. Social Link had the opportunity to work with Safe Step to exceed sales targets simply by using the data they already had access to, and pulling insights into how we could optimize website performance with their already active audience.
Challenge
- Seniors are a target audience – need accessibility, ease of use, navigation guidance
- Outdated user experience to appeal to caregivers
What We Delivered
- Website – User Experience
- Paid Advertising – Performance Optimization
Results
- Implemented call tracking on website and in google ads, resulting in decreased cost per click by 13.01%
- Optimized website for better design and conversion for seniors, and 10.33% increase in users from 917K to >1M (9.85% new users)
- Also worked with their Canadian team’s website efforts
Our Work
Other Brands We’ve Worked With
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