My Southern Ink
My Southern Ink - case study
We are a lifestyle and apparel brand focusing on Southern expressions, destinations and ideas. We design trendy, fun, and relatable clothing and accessories that make the wearer feel comfortable and unique. Our items provide an identity, an ability for one to define who they are at their roots. We enable “southern pride” - whether sports related, hometown ties, or alumni association.
My Southern Ink was looking to build a website with ecommerce capabilities. In order to attract traffic to the new site, they wanted to utilize social media as a branding and lead generation tool. Lastly, they also needed design mockups for their apparel line.
Social Link designed and developed a website with an optimized ecommerce channel. The team also planned and implemented a social media strategy aimed at lead generation and brand awareness. In addition, our designers provided design mockups for their apparel line.