My Pure Life

My Pure Life - case study

My Pure Life is a multi-faceted meal delivery service providing high-quality, nutritionally dense meals to consumers while also offering meal planning, health coaching and movement plans.

Social Link began working with My Pure Life in 2018, rolling out a broad array of services that included a refreshed and more fully optimized website, logo, blog management, social media and paid advertising.


Finding The Problem

Our first goal was to dig into My Pure Life’s current online status and market visibility, so we performed a forensic audit of their website and social media metrics. We uncovered the following issues:

  • Stale, stagnant content
  • Declining Sales
  • Declining loyal customer retention
  • Over-reliance on partners (vendors and influencers) to
  • drive new revenue
  • Extreme under-utilization of expensive sales software

The Social Link team then met with My Pure Life for a discovery session to outline and map out their priorities, goals, and growth plans for the next 3-5 years. This is where we defined the company’s:

  • Top Business Priorities
  • Sales Goals
  • Ideal Marketing Strategy

Following this, Social Link launched into a series of projects to address the problems uncovered in the audit, while also incorporating My Pure Life’s growth and strategy goals.

Crafting The Solution

  • Tighter and more audience-targeted website content utilizing SEO and consumer data to not only convert first-time visitors to consumers and also drive loyalty and deepen engagement.
  • An inbound strategy utilizing social channels, blog content, email marketing and customer engagement to attract new customers.
  • New tracking capabilities and reports to maintain in-the-moment data for capturing optimization opportunities.

Achieving Measurable Results

Social Link’s strategy worked. Within a six-month period, My Pure Life saw a jump in user visits, new and repeat client engagement and more:

Google Ads

20% increase in clicks (year over year)
12.6% increase in CTR (year over year)
50.5% increase in conversions (year over year)
25.5% increase in conversion rate (year over year)
25.2% decrease in cost per conversion (year over year)

Achieving Measurable Results

2% increase in bottom line sales (year over year)
9% increase in orders (year over year)
18.57% total online store conversion rate through
full funnel (one of the best in client’s industry)
32% increase in new-customer acquisition

Return On Investment (ROI)

147.69% ROI from marketing spend investment

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If you are looking for some awesome, knowledgeable people to work with,these are the guys
I highly recommend. Their friendliness and result-driven approach is what I love about them.


VP Marketing & Development - Enovate Medical

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