My Pure Life

My Pure Life - case study

My Pure Life is a multi-faceted meal delivery service providing high-quality, nutritionally dense meals to consumers while also offering meal planning, health coaching and movement plans.

Social Link began working with My Pure Life in 2018, rolling out a broad array of services that included a refreshed and more fully optimized website, logo, blog management, social media and paid advertising.

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Finding The Problem

Our first goal was to dig into My Pure Life’s current online status and market visibility, so we performed a forensic audit of their website and social media metrics. We uncovered the following issues:

  • Stale, stagnant content
  • Declining Sales
  • Declining loyal customer retention
  • Over-reliance on partners (vendors and influencers) to
  • drive new revenue
  • Extreme under-utilization of expensive sales software

The Social Link team then met with My Pure Life for a discovery session to outline and map out their priorities, goals, and growth plans for the next 3-5 years. This is where we defined the company’s:

  • Top Business Priorities
  • Sales Goals
  • Ideal Marketing Strategy

Following this, Social Link launched into a series of projects to address the problems uncovered in the audit, while also incorporating My Pure Life’s growth and strategy goals.

Crafting The Solution

  • Tighter and more audience-targeted website content utilizing SEO and consumer data to not only convert first-time visitors to consumers and also drive loyalty and deepen engagement.
  • An inbound strategy utilizing social channels, blog content, email marketing and customer engagement to attract new customers.
  • New tracking capabilities and reports to maintain in-the-moment data for capturing optimization opportunities.

Achieving Measurable Results

Social Link’s strategy worked. Within a six-month period, My Pure Life saw a jump in user visits, new and repeat client engagement and more:

Google Ads

20% increase in clicks (year over year)
12.6% increase in CTR (year over year)
50.5% increase in conversions (year over year)
25.5% increase in conversion rate (year over year)
25.2% decrease in cost per conversion (year over year)

Achieving Measurable Results

2% increase in bottom line sales (year over year)
9% increase in orders (year over year)
18.57% total online store conversion rate through
full funnel (one of the best in client’s industry)
32% increase in new-customer acquisition

Return On Investment (ROI)

147.69% ROI from marketing spend investment

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If you are looking for some awesome, knowledgeable people to work with,these are the guys
I highly recommend. Their friendliness and result-driven approach is what I love about them.

KEVIN BRIDGES

VP Marketing & Development - Enovate Medical

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