Lake It

Lake It - case study is a lifestyle brand highlighting lake culture in the northern United States, specifically, in Minnesota, Wisconsin, and Michigan. Social Link went to work on the entire brand from the inception including brand guidelines, identity, store signage, promotional material, website, paid media management and social media presence.


Finding The Problem

A new business, no community awareness

As a newly launched brand, LakeIT had a lot to offer: a clothing line, a physical store (with more locations planned) and a great take on lake culture. But in a crowded retail marketplace, they needed some help to stand out.

Social Link got busy with social media right away. A carefully designed pay-per-click (PPC) campaign through Facebook and Instagram brought immediate and significant results: many items sold out right away.

Here’s how we did it

  • Created a logo and brand-standards package
  • Created new designs for a full line of clothing and
  • lifestyle products
  • Curated multiple photo shoots to provide ongoing and refreshed images for website and social media use.
  • A focused SEO plan utilizing multiple keyword combinations and rolling strategies to intensify and boost visibility

The Results are in – Things went swimmingly!

The reaction to LakeIT from the purchasing community in target markets was swift and immediate:

  • The initial SEO campaign landed more than 12,000 visits, an uptick of 176% over the previous reporting period
  • A trackable online coupon allowed for more targeted user engagement and boosted sales


Rise in online
store conversions


Rise in social
media followers


Increase in social
Media engagement

Our Work

Other Brands We’ve Worked With

Ready to see what we can do? Let’s get started.


Social Link | Digital Marketing Agency