Archive for November 2021

Decoding the Marketing Tactics of the Macy’s Thanksgiving Day Parade

Every year on Thanksgiving morning, 50 million people across the US crowd around their televisions while another 3 million people flock to the streets of Manhattan for three hours to watch the annual Macy’s Thanksgiving Day Parade. It’s an American tradition that has kicked off the holiday season since 1924. The Macy’s Thanksgiving Day Parade…

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