Archive for August 2018

4 Brands Using Social Media Marketing Video

As social media marketing evolves to include engaging video, brands are jumping at the opportunity to create new ways to interact with customers on platforms like Vine and Instagram. Using video in social media marketing increases content consumption and share rates, which results in increased brand awareness and higher levels of engagement. Take a look…

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Six Marketing Lessons from Social Media Influencers

All brands and marketing companies can learn something from the current generation of social media influencers. To most, they may just be just YouTubers or Instastars. But in the world of marketing, social media influencers are savvy, entrepreneurial individuals who are capitalizing on the opportunities afforded to them in the digital age. Target one primary…

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