Archive for October 2017
Nashville-America’s Next Creative Boomtown
Nashville: America’s Next Creative Boomtown When you work remotely, you can work anywhere that suits you… and one city that suits us fine is Nashville, Tennessee, where Social Link Marketing keeps watch on our teams, strategy, and accounts. You know it as the home of hot chicken, hot records, and hot summers. But it’s also…
Read MoreTips on Helping Your Website Visitors To Convert
Is Your Site Converting Sales? The first generation of business sites was all about building awareness. The second generation was about handling transactions. Tomorrow’s digital marketplace will be dominated by sites that bridge the all-important middle ground between these two ends of the sales funnel: customer conversion. This is where your site truly becomes a…
Read MoreSales Navigator and Why it’s One of the Best Selling Tools
Getting the Most Out of LinkedIn Sales Navigator The better your network, the better your sales. This is what social selling is all about—and, thanks to lead generation platforms like DiscoverOrg and ZoomInfo, it’s gone beyond combing through profiles to see which of your friends went to college with that SVP you’ve been courting.…
Read MoreMarketing Lessons From the Music Industry
What Brand Marketers Can Learn From Jack White As a virtual marketing agency, the Social Link team lives and works all around this great country (and beyond)… but our home office is right here in Nashville, and as digital marketers we’re always inspired by the music business. Nobody connects with an audience like Nashville artists!…
Read MoreConvert Transactions Into Relationships With Sales and Marketing Alignment
Decision Comfort: Turning Transactions Into Relationships Here is a customer experience nightmare we all live with. You’re in a long line of passengers waiting for coffee, minutes before a flight. You don’t want coffee, you need it the way a gator needs a slow, fat bird. Yet as the line refuses to budge, one word…
Read MoreYour Virtual Marketing Team and How to Manage It
6 Tips For Building Virtual Team Culture At Social Link we live, work, and go virtual. Working as “your virtual marketing department” is better for our clients (faster access to top talent), better for our teams (liberation from cubicle hell)—and we’ve proud to say, it’s a lot better for everyone’s bottom line. Even so, it’s…
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