Archive for February 2014

3 Visual Social Media Marketing Tips

Did you know that images featured in social media updates have engagement rates 600x higher than written content? It’s true. People enjoy viewing images far more than reading text.   If you’re looking to revamp your social media posts, check out these three tips for adding visual content to your social media marketing campaign.  …

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From the Experts: Tips for Increasing Brand Awareness

Boosting brand awareness online is a primary motivator behind launching an internet marketing campaign. What steps has your company taken to spread the word about your brand? Take a look at these expert tips from a recent survey: Go beyond the blog. Pat Flynn, a successful entrepreneur, recommends going beyond the blog to incorporate videos, podcasts and webinars.…

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Does Your Website Play Well with Mobile Devices? It Should

In 2014, mobile advertising spending is set to hit $18 billion.   What does this mean? It means that brands are waking up to the fact that consumers are relying on mobile devices to connect and make purchases.   Does your website play well with mobile devices? If not, here are three reasons it should.…

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3 Ways Your Internet Marketing Efforts Can Improve

Internet marketing is almost too broad of a term. With so many pieces to the puzzle, many companies are struggling to measure the effectiveness of their efforts. A recent study polled over 200 marketers in various industries about their progress. Let’s take a look at the areas needing improvement: 1. Nearly 33% of survey respondents are not measuring…

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Have Crickets Taken Over Your Facebook Page?

If your Facebook profile is so quiet you can hear a pin drop, your social media engagement techniques might need a little work. Take a look at these tips for creating a buzz about your brand: 1. Use emoticons (sparingly). Strategically placed emoticons let your customers know they’re interacting with a human – not a computer. 2. Post…

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WordPress Web Development: A Smart Choice for Businesses

WordPress is not just for bloggers anymore. In fact, nearly 20% of the top websites across the globe are powered by WordPress. Why is WordPress so popular, you ask? 1. It’s free. One of the best features of WordPress is that it’s absolutely free. Though you can get fancy with your widgets and plug-ins, a basic WordPress…

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Are Your Emails Headed for the Trash?

It’s easy to get caught up in the strategy and analytics of an email marketing campaign. But have you thought about your readers? What motivates them to open your email? If your emails are getting deleted, check out these tips for increasing your open rate: 1. Make sure emails are optimized for mobile. If they…

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