Our Excitement is Contagious: Rebranding Eventagious
Written by BradyO
Sep 19, 2017
With more than thirty-two years in events planning, Leanne Joynes knows how to turn out a crowd. That’s why it was such a pleasure working with her to rebrand her event planning and management agency, Eventagious. She understands the power of social connections.
“Eventagious is what happens when the word of mouth is so spectacular that you have to turn people away,” says Joynes of her company’s new label. “It’s guests who are still talking up an event months after it’s over. The excitement is contagious.”
Joynes engaged Social Link to take the helm on all aspects of the new brand launch: marketing strategy, visual identity, social marketing, SEO/SEM, and web design. The goal was to reposition the company (formerly known as Success Unlimited) as a new kind of event planner.
“The key word in today’s marketplace is agility,” says our own CEO, Brady O’Rourke. “This is something that we, as a virtual marketing agency, understand very well. Our primary communication is that Eventagious is built to scale rapidly. This makes the company attractive for short-term, project-based engagements, while still messaging stability to the clients Leanne’s worked with for years.”
To serve this mission, Eventagious will scale up projects from a smaller, highly skilled core team of Certified Meeting Professionals (CMP). Joynes, a veteran CMP, was a founding member of the International Special Events Society (ISES) and will continue to focus on what her company does best: using creative, organizational, and insider expertise to help manage associations and their event needs. This includes nonprofits, as well as franchise associations within the food and beverage industry: Jimmy Johns, El Pollo Loco, Denny’s, and more.
“We understand the impact that politics can have on business,” Joynes observes. “During the Avian Bird Flu crisis, we were able to help our clients in the food industry organize an effective response to the egg shortage and get what they needed from Washington. Although events are the most visible face of what we do, we’re also very active for our clients behind the scenes.”
Joynes’s own connection with Social Link began two decades ago, when she was an executive in the hotel industry. “Brady always brings a fresh perspective to the table, and he’s always on the cutting edge of new technology. Once upon a time, a different agency told me, ‘We’re going to tell you who’s in your shopping cart.’ That wasn’t good enough for me—I wanted to know who was bailing out of my shopping cart. Brady’s solution was a cart abandonment tool that’s still an industry standard.”
Come check out the new Eventagious. If there’s anything Social Link can do to create some contagious excitement for your brand, talk to us… your virtual marketing department.
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