Digital Marketing

Diversity and Inclusion in Marketing

diversity marketing agency

Current Events in Diversity and Inclusion in Marketing  Diversity and inclusion in marketing have always been important. However, due to the current cultural climate and pandemic, these elements are even more of a focus for marketers than ever before.  Why now? Lily Zheng, a diversity, equity, and inclusion consultant explains it best, poignantly writing in…

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Digital Marketing Strategies for Nonprofits

Nonprofits, unite! Mission-based organizations often face limited budgets, few resources, and multiple critical audiences when it comes to marketing. We understand. The good news is there are plenty of inexpensive ways to rock digital marketing as a nonprofit. Before we get into the nitty-gritty details, we should mention that Social Link has a history of…

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Digital Marketing for Small Businesses

Learn how to efficiently market your company—no matter the size. Size doesn’t matter. Your business might not be large, but that doesn’t mean your company isn’t powerful. Small yet mighty, right? Regardless of your employee headcount or years in business, you should have a digital marketing plan in place.  Last year, 95% of small businesses…

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10 Digital Marketing Tips for 2020

1.Optimize your mobile site. If you haven’t already optimized your mobile site, you need to put it at the top of your to-do list. People are spending more time on their mobile devices than ever before. US consumers spend more time using their mobile devices than watching TV.  “We’ve expected that mobile would overtake TV…

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Google Ads Grant for Non-Profits: $10K per month

Shout out to all non-profit organizations! Looking to enhance your advertising efforts without breaking the bank? You’ll be happy to learn that Google Ads has an initiative called the Google Grant Program. This amazing opportunity provides non-profits with a chance to advertise on their platform for free. Wait, For Real? Yep! Sounds made up, right?…

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Outsource Your Marketing Department with Social Link

Social Link allows you to outsource your marketing department to make life easier. We provide the virtual team of specialists you need to execute digital marketing strategies, meet your goals, and generate more revenue. By outsourcing your marketing services, you free up valuable time to focus on the other important aspects of running a business. …

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The Do’s and Don’ts of Paid Advertising

Often the failure of a company comes not from their products or service they offer, but a lack of understanding in the area of advertising. Understandably, crafting, and executing an effective marketing strategy is no easy task. Therefore, we’ve laid out some of the best do’s and don’ts to keep in mind when dealing with…

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Why Lead Capture Forms Deliver (Mostly) Poor Results

And How We’ve Cracked the Code in Getting Leads To Fill Them Out We’ve all been there, once or twice: you’re mindlessly scrolling on your Facebook feed when suddenly an ad pops out at you. It’s related to that thing you were just looking up (which is obviously a coincidence, right?). You see the ad…

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How Much Could a Virtual Marketing Team Save your Company?

Marketing is expensive. That probably won’t come as a huge shock. Budgets vary between companies, but it’s not uncommon to spend 5-10% of revenue on marketing. Of course, it’s not really something you can avoid. No company can survive, let alone grow and prosper, without an effective marketing team. But boy, are they costly. If…

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Content is King: Digital Storytelling Basics

In a rapidly evolving digital environment, producing high-quality content is more important than ever. Good content tells a story, which enables your business to connect with a wider audience, share new ideas, and stand out from the crowd.   Make Your Brand into a Story First things first: your organization needs to tell a story.…

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