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Diversity and Inclusion in Marketing

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Current Events in Diversity and Inclusion in Marketing  Diversity and inclusion in marketing have always been important. However, due to the current cultural climate and pandemic, these elements are even more of a focus for marketers than ever before.  Why now? Lily Zheng, a diversity, equity, and inclusion consultant explains it best, poignantly writing in…

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What to Consider When You’re Building an App

You had a brilliant idea, and your business has finally taken off. To take your success to the next level, you’ve decided that you need to go mobile and create an app. These days, it’s all about mobile apps. Even if your business is small, you can garner a lot of attention if you invest…

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Marketing Cannabis: We Are Here For You.

Marketing Cannabis: We Are Here For You. Calling all cannabis companies! Is your business in need of a marketing agency? Look no further: we are Social Link, a one-stop marketing shop, and we welcome you. Whether you’re a plant-touching business in charge of cultivating and distributing cannabis, or an ancillary company supporting the growth, processing,…

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How Much Could a Virtual Marketing Team Save your Company?

Marketing is expensive. That probably won’t come as a huge shock. Budgets vary between companies, but it’s not uncommon to spend 5-10% of revenue on marketing. Of course, it’s not really something you can avoid. No company can survive, let alone grow and prosper, without an effective marketing team. But boy, are they costly. If…

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3 Facebook Advertising Agency Tips

All too often as marketers, we hear clients and potential clients say that Facebook Ads don’t work for their business. Maybe they believe that, in their industry, social media isn’t useful or maybe they’re one of the oldschoolers that thinks that social media marketing is a hoax in general. There are a million different things…

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Content is King: Digital Storytelling Basics

In a rapidly evolving digital environment, producing high-quality content is more important than ever. Good content tells a story, which enables your business to connect with a wider audience, share new ideas, and stand out from the crowd.   Make Your Brand into a Story First things first: your organization needs to tell a story.…

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Social Link Named Among the Best Branding Agencies in Nashville

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In recognition of our commitment to excellence, Social Link has been named among the best branding agencies in Nashville by Expertise.com. The decision is based on extensive research performed by the Expertise.com team. Twenty-five different variables (across five categories) are assessed in order to identify the best-in-class organizations. The five categories are: 1) Reputation –…

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Instagram Launches New ‘@Shop’ Account: What It Means for Retailers

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Instagram recently unveiled its latest development in the push toward a more e-commerce oriented platform: @shop. But while the social media giant has released groundbreaking shoppable features in the past, @shop doesn’t appear to be anything revolutionary. That’s because it’s simply an Instagram account (run by the IG team). In this article, we’ll break down…

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