My Pure Life
My Pure Life - case study
My Pure Life, we are on a mission to provide superior products and lifestyle support to make life longevity attainable for each and every one of us. My Pure Life is setting a new standard in the nutrition and wellness industry. Our business is strategically structured to cover each area encompassed under the “Wellness” umbrella. Our health coaches help support your personal goals, while dieticians and chefs oversee menu creation. Menus are expertly crafted to provide essential nutrients and diverse options so you can enjoy just about any cuisine. Furthermore, our technologists developed a system that ensures accuracy every step of the way. Combine quality ingredients with a truly health-focused approach and you have delicious meals that can change the way you eat and feel.
We started by creating an Integrated Marketing Communications Plan (IMC Plan as we call it). We redefined the companies mission, vision and strategic planning for the next three years.
During this process we also defined their personas, swot, inbound strategy and target audience
After we presented the new look we helped them relaunch the brand at their annual trade show.
We now look forward to partnering with them on their overall digital strategy to engage current subscribers and attract new ones using social media, paid search advertising, email and social.